A digital marketing strategy allow you to leverage different channel -such as social media , pay per click ,search engine optimization ,and email marketing to connect with existing customers and individuals interested in your products or service . as a result ,you can build a brand, provide a great customer experience, bring in potential customers, and more what is digital marketing ? Digital marketing is also called online marketing, its promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email , social media , and web-based advertising, but also text and multimedia messages as a marketing channel. Today, the most important elements to consider when optimizing a web page for search engines include: Quality of content Level of user engagement Mobile-friendliness Number and quality